Ayleen López, MBA – Creative Marketing

Services

Digital Marketing Built digital strategies, planning, content/media calendar, craft the message, generate SEO, AdWords campaigns, social media plan, target audience, branding, execution, measure, analytics, among others digital marketing efforts. Marketing Strategies Creation and implementation of...

Education

BBA Management I have a Bachelor degree in Business Administration with an emphasis in Management from the leading Math & Science College in the Caribbean, the University of Puerto Rico, Cayey Campus. MBA Marketing I...

Experience

Skills

With more than 20 years of experience providing marketing services for Fortune 500 companies, I spent years studying and developing new skills to embrace the transition to our new digital times. Spanish Spokesperson, Copywriter, Web...

Services

Digital Marketing

Built digital strategies, planning, content/media calendar, craft the message, generate SEO, AdWords campaigns, social media plan, target audience, branding, execution, measure, analytics, among others digital marketing efforts.

Marketing Strategies

Creation and implementation of plans and strategies that help sell particular products or services. Always looking for the best results using my +20 years of experience in addition to my critical thinking and creative skills.

Hispanic Marketing

Born in Puerto Rico, being bilingual (Spanish/English) has been a very important part of my success. My experiences have included working with multicultural markets in the US, Mexico, the Caribbean, Central, and South America.

Experience

My marketing career started in 1997 when I joined the SONY Electronics marketing team. My passion for this field continues to grow and my creativity has deepened over the years. Working between San Juan, PR and Taos, NM since 2013 I had the opportunity to work with multiple organizations and support their marketing, public relations, and digital presence. As a marketing expert, I can help you build your marketing programs with a full creation of marketing plans, business strategies, sales proposals, and the marketing services you need. I can create a complete range of marketing and sales tools to effectively connect with your clients and customers in English or Spanish.

I feel passion for public service, marketing, arts, and music. In the more than 20 years of career I had the opportunity to work in diverse markets including Puerto Rico, Caribbean region, LATAM, Florida, Texas, and New Mexico. My fully bilingual English-Spanish skills has been an important part of my career growth.

Below some samples of my work.

As part of Easter Seals North Texas, I was the National Hispanic Spokesperson for the Autism Program. Here a TV Interview as Marketing Manager for Univision Dallas, TX.

Find a full script and production of a Spanish voice over for a local public service radio spot in the community of Taos, NM.

As volunteer Radio DJ I had the opportunity of create and perform every other week two hours radio show for a local radio station in Taos, NM.

Education

BBA Management

I have a Bachelor degree in Business Administration with an emphasis in Management from the leading Math & Science College in the Caribbean, the University of Puerto Rico, Cayey Campus.

MBA Marketing

I also earned my Master’s degree in Marketing from the prestigious Interamerican University of Puerto Rico.

Fully Bilingual English / Spanish

Certifications

2010

Non-Profit Management Brookhaven College

2017

Google AdWords, Google Analytics

2022

Adobe UX Design

2023

Core App Smartsheet Badge

Google Ads Search, Google Ads Display, and Google Ads Measure

Skills

With more than 20 years of experience providing marketing services for Fortune 500 companies, I spent years studying and developing new skills to embrace the transition to our new digital times.

Spanish Spokesperson, Copywriter, Web Admin, Web Developer, Social Media Manager, Print Advertising, Outdoor Advertising, Radio Advertising, Spokesperson, Voice Over, MS Office, Word, Excel, PPT, Adobe Creative Suite, Photoshop, Illustrator, InDesign, Premiere Pro, Premiere Rush, Flash, Dreamweaver, HTML, CSS, Media Encoder, Animate, Adobe UX, Access, Smartsheet, Salesforce, Marketo, Outlook, CITRIX, Amazon Workspace, Google Workspace, Google Tag Manager. Google My Business, Bing My Business, Bing Webmaster tools, FileMakerPro, Business Objects, Office 365, Google Docs, ADP, Business Objects, Every Action, Blackbaud Fundraising, Slack, Asana, Monday.Com, Teams, Zapier, Google Data Studio, Google Analytics, Convio, Lotus 123, Publisher, BLOX CMS, WordPress, Quicken, Charting Pro, UNIX, Crystal Reports, SQL, E-Commerce, PayPal, Second Street, TownNews, MailChimp, ConstantContact, Mailshake, Social Media/Social Networking sites include Twitter, Facebook, LinkedIn, Google Plus, Pinterest, as well as aggregators such as HootSuite, Buffer, Later, Google Analytics, Adsense, Adwords, Web, and Graphic Design. Radio show creation, Audio and Video Mix, Video/Meeting Software, Cloud Computing, CMS, Mail Merge, Data Analytics, Web Page Design, and COBOL. Work with both; PC and MAC platforms. Android, Windows, BlackBerry, iOS, and Mac OS.